Los Angeles Chamber Orchestra
Branding Refresh, Audience Journey, Groundplan Website, Map Integration
The Los Angeles Chamber Orchestra sought a new web presence that translated their brand to the digital era. With performances in multiple venues across Los Angeles and patrons who are highly sensitive to traffic and convenience, the site needed to make it easy for audience members to find upcoming concerts close to them. The organization also wanted to take advantage of our numerous design capabilities to track user behavior trends and present their content in a fresh and modern way.
A modernized look and logo animation updated the brand look without a major rebranding process. New background video capabilities in the home page slideshows make a dramatic first impression. Patrons know in an instant which shows are convenient to them, thanks to dynamic Google maps on the home page and event detail. On the event list, patrons can browse events by map location and preview concert info without leaving the page. With a dedicated Venues page, patrons easily find directions, parking, seating info, and upcoming concerts for their favorite venues. Redesigned Program and Artist listings showcase LACO’s diverse programming. An embedded Instagram feed on the home page highlights LACO’s active social presence and drives patrons to engage more personally, fulfilling the company’s mission: “making great music personal.”