Paramount Theatre Aurora
Web Platform, Box Office + Marketing Support
Paramount was the perfect candidate for our GroundPlan Content Management System. Utilizing our experience in arts management and website architecture, we interviewed the staff and analyzed the entire Paramount workflow – from Box Office, to Marketing/Communications, to Group Sales, to Development. GroundPlan enables the staff to quickly and efficiently load information, promo art, performance information, and behind-the-scenes media for events in three venues, which is then served in a variety of layouts that allow patrons to focus on exploring the Paramount’s menu of entertainment and finding great experiences they’ll enjoy.
Gameflow Interactive provides a range of design and strategic support services to the Paramount, including new media marketing strategy, design, and functionality support for their AudienceView® Ticketing System. We led the Paramount through a ticketing system selection process and added additional customization to the ticketing experience, streamlining the theatre’s subscription purchase, renewal, and single ticket buying process.
In 2016, the Paramount launched a new online renewal experience, processing over 20,000 subscriptions (the previous year’s subscription audience) in the first two weeks of their renewal campaign, and dramatically reducing box office call times.