Web Platform + Content Strategy
Kabinart is a family-owned manufacturer of high-quality all-wood cabinets in Nashville, Tennessee. As underdogs in a big industry, they needed a platform and brand story to distinguish their product from low-quality big box stock cabinetry and high priced custom and semi-custom options. Kabinart also wanted to improve their core relationships with local dealers and designers by giving those dealers tools to showcase the product to their customers in a way that made the remodeling process simple and enjoyable.
We built Kabinart a web platform that funnels users by level of experience with the remodeling process. End users looking for inspiration can flip through galleries by room, design style. More advanced users can search by application, looking for features like oven hoods and display cabinetry. Finally, dealers have direct access to the full range of door styles and finish options, as well as a dealer page with downloadable quick-order applications and customer support options.
Throughout the site, we emphasized Kabinart’s unique Custom Where it Counts program, where Kabinart combines the value of high-quality stock cabinetry with available fully custom details for challenging design projects, providing dealers and their customers with a perfect mix of value, quality, and craftsmanship.