Second City Works

Website + Product Demo Application

What They Needed

Second City Works developed a plug-and-play library of sales and ethics training videos called RealBiz Shorts that are licensed annually to Fortune 1000 companies.  The licensing structure and price point required an engaging and secure demo experience – companies need to be able to sample the videos but shouldn’t be able to use them for training from within the demo experience.

What We Accomplished

We delivered a content strategy and web design that streamlined the customer relationship management workflow, and told the story of RealBiz Shorts.

The new system serves up content tailored to specific users based on behavior and campaign information, captures new leads, coordinates sales team efforts, and has a robust set of tools that fosters deeper communication directly with potential clients.