Town & Country Conservatories
Website Design & Development
Town & Country Conservatories designs, builds and installs unique glass additions that meld seamlessly to complement the architecture of commercial and residential buildings, creating a year-round sunroom. They needed a website that featured their stunning photography and created a differentiating brand experience to set an appropriate expectation with potential customers from their lower quality competition. Launching the site needed to maintain their years of investment in SEO optimization and to prepare them for a new paradigm as search engines evolved to reward relevant content and modern, usable web architectures.
We created an immersive experience that lead customers into Town & Country’s photography and towards a series of narrative case studies. Case Studies were organized into intuitive categories to help customers self-qualify into the right type of solution to fit their budget while maintaining the brand perception that even a lower cost project would result in a superior experience. We built interactive tools to help customers plan and prepare more detailed quotations and educate themselves about details to make great design decisions. A professionals portal provides detailed drawings and specifications to make referral projects a simple win-win for for architectural firm partners.