Feinstein’s / 54 Below
GroundPlan-powered Website
Feinstein’s / 54 Below, Broadway’s Supper Club, offers an unforgettable New York nightlife experience, combining performances by Broadway’s current stars and legends along with world class dining in an elegant setting (below Studio 54). The team at 54 Below needed a more efficient way to manage their packed, rotating schedule of performances and regularly evolving fine dining and beverage menus, while delivering patrons a taste of the one-of-a-kind experience of witnessing Broadway’s best performers in an intimate setting.
Our GroundPlan plugin was the perfect starting point for an efficient workflow for Feinstein’s / 54 Below. We tied their new WordPress site in to automatically update from their existing third-party services – PatronManager for performances and Single Platform for dining menu items. Starting from their venue and brand guidelines, we developed a more refined online style that fit their current brand and infused the browsing experience for both patrons on their smartphones and regular “Club 54” members to see video of upcoming acts and convenient browsing by date and by genre.